We all know today’s market is a diverse and global one. In the U.S., though the Caucasian population is still the majority at 78% (U.S. Census Bureau, 2014), we are already multicultural with our multiracial populations, intermarried couples and cohabitating households. In the marketing industry, Asian influences are strong as they are key players in technology and innovations. This is especially true with China. Its rapid development of wealth, technology and brand awareness have made the Chinese speaking population one of the most sought after demographic for marketers and retailers. But, what does that mean for you?
It means it’s a good idea to include multicultural graphic and marketing designers on your team, who are familiar with both the U.S. and Chinese cultures. They design with international mindsets; they can make your marketing ideas more diverse, encourages dialogs and keep your designs from becoming stagnant.
Did I mention Chinese Mandarin is my native language, and I have a deep understanding of both American and Chinese culture? I haven’t? Well, now you know. Now we have that established, please let me show you my other skill sets.Learn more
Chinese Influence in the US Market
- $14 billion Chinese investment in the U.S. in 2013
That is more than a 50% increase from the year prior. Chances are the investment amount will continue to increase in the upcoming years.
- 2 million Chinese & Chinese Dialects Speakers in the U.S.
There’s also a total of 1.3 billion Chinese Mandarin speakers worldwide. It is the main language in China and Taiwan, and one of the four official languages in Singapore. Here are some other countries with a large Chinese population: UK, Malaysia, Russia, Indonesia, Mongolia, Brunei, Thailand, the Philippines, Vietnam, Laos and Mauritius.
“Mark Zuckerberg speaking Chinese”jumps out when I type in his name in YouTube search.